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Dan-Murpheys-cold-beer-open-fridge-signa

Dan Murphy's

PAKENHAM, MELBOURNE

STRATEGY | INTERIOR DESIGN | LIGHTING DESIGN | DOCUMENTATION | DELIVERY

Fine wines at the heart of the experience.

THE IDEA

A classic design from 2010. The idea was to introduce customers to better quality wines. We wanted to add value to the product by placing it at the heart of the store but also to emphasise the sheer size of the range available. To do this we introduced the biggest fixture we could, and made sure the wine was displayed to its best effect and beautifully lit. Our final design payed homage to the founder, Mr Murphy himself, by featuring his image and words on signage throughout.

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