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About us

RESEARCH | STRATEGY | DESIGN | RESULTS

 

Who we are

We are a team of designers and thinkers, always exploring, questioning and creating. We pride ourselves on our strategic approach to design and the success it brings our clients.

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What we do

We create and evolve brands. We design experiential environments that people work in, eat and drink in, shop in and have fun in. We ensure they are digitally, functionally, physically and emotionally connected. We design brands and spaces that people love. All over the world

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How we do it

We keep it simple. We listen, we observe, we research. We learn as much as we can about your business and what success means for you. A sound strategy is at the core of each and every project we deliver. And we’re measured on the results.

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What our clients say

Testimonials

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"Gary and all at MCD - thank you for the insight and creativity you bring to the team - we have loved working with you to create this new offer."

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Brooke Miller

Vice President sales and marketing

BP Australia 

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Our talents

 

Strategy

Strategy first, then design. Before we hit the tools, we devote the right amount of time to getting to know our clients, and gaining insights into their business and customers. From this we create a Design Strategy that is the framework for all of our design work. Far from stifling the creative process, it enables us to really challenge the norms.

 

Insights & research

Brief development

Brand positioning

Brand name development

 

Interior design

We know it’s not just about how things look, it’s about how they work. We create environments that people love and are successful for our clients.

 

Retail design

Workplace design

Hospitality design

Masterplanning

Store rollouts

 

Graphic design

Our approach to graphics is to create concepts that work in both two and three dimensions. 

We are as much at home creating a brand from scratch, or enhancing and improving an existing one.

 

Brand identity

Signage and wayfinding

Environmental design

Point of sale

 

Specialist skills

Design is increasingly a multi-discipline game and we have all the skills within the studio 

for your specific requirements.

 

Lighting design

Visual merchandising

Copywriting

Photography

3D modelling

Digital and web design

Marketing strategy

Virtual reality

Our talents

Enough about us. Let's talk about you.

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