THE IDEA

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Furniture shopping journeys mostly start online but few customers will want to make a big purchase without seeing the item in store first. Amart’s brand design goal is to make that store visit as inspiring as possible.

Their expanded range of furniture and a new range of homewares make it possible to not only create the whole room but the whole home. Our new identity for Amart expresses this and brings a whole new emotional side to the brand through the addition of brighter colours and of course the three dimensional house logo. 

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A visit to the “big blue box” now brings an awareness of style and a new level of inspiration for customers. 

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