bp Travel Centre

CABOOLTURE, BRISBANE

STRATEGY | INTERIOR DESIGN | LIGHTING DESIGN | DOCUMENTATION | DELIVERY

Refuel. Re-energise. Refresh.

"With over a million customers every year, Caboolture North is our busiest site in Australia, and we want to ensure every visitor has a great experience.

We know each customer is looking for something different at our retail centres which is why we considered everyone when re-designing Caboolture North, from family road trips to daily commuters, long-haul truck drivers and shift workers"

Lisa Archbold | VP of Mobility and Convenience | BP Australia

THE IDEA

A travel centre is a busy place, and our first task was to identify and respond to the many types of customer journeys. The planning strategy is based on these journeys. The look and feel of each area is based on the differing customer mindsets: high energy in the convenience and grab & go areas, calm and comfort in the restaurant seating areas, efficient service and appetite appeal in wildbean café. We worked in close collaboration with the bp team at each stage to create an environment that’s relevant and useful to customers’ present and future needs.

Photography: MCD

bp Travel Centre

STRATEGY | INTERIOR DESIGN | LIGHTING DESIGN | DOCUMENTATION | DELIVERY

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THE IDEA

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