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Rogerseller
WATERLOO, SYDNEY
STRATEGY | INTERIOR DESIGN | LIGHTING DESIGN | DOCUMENTATION | DELIVERY
Clean and simple.
THE IDEA
Our goal is to inspire both designers and their clients focusing on the products. During our processes of Discovery and Direction it became very clear to us that the product itself should be the hero, not the design of the space. Outside of the display areas we avoided any use of distinctive or trendy materials design elements and let the product do the talking.
Photographed by: Steve Back
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