The Cheesecake Shop

NATIONAL ROLLOUT

STRATEGY | INTERIOR DESIGN | LIGHTING DESIGN | DOCUMENTATION | DELIVERY

Lifting the lid on a fan favourite.

"There’s a huge amount of nostalgia attached to this brand, McCartney Design really struck the right balance between maintaining key brand assets and creating something fresh that would attract and appeal to a new generation of customers. They took the time to understand our business and created a concept they knew would would work for us."

Rebecca Barnes | Chief Marketing Officer | The Cheescake Shop

THE IDEA

A contemporary classic! Hot on the heels of ELEVENCOM's rebrand of Australia’s iconic Cheesecake Shop, McCartney Design was tasked with modernising an old fan favourite. The space is light, bright and authentic with a retro vibe. Customers enter and know they are in a real kitchen complete with the theatre (and smells) of cakes being baked, iced and packaged on premise!

These days it's all about the ‘cake box’. The architecture of the space is literally a cake box (where the kitchen operates) and the counter was designed to hero cakes and give the impression of a production bench coming fresh out of the kitchen, complete with the packaging on display ready to take away.

The Cheesecake Shop operates as a franchisee model, so this fit out is cost effective, scalable and designed to adapt across an existing retail network - whether it's a light touch, or a full scale renovation.

Brand Design by ELEVENCOM

The Cheesecake Shop

STRATEGY | INTERIOR DESIGN | LIGHTING DESIGN | DOCUMENTATION | DELIVERY

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THE IDEA

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